Staff
Story Lab
Tell the story your audience wants to hear
The most powerful truth about your business exists inside your own people. By interviewing your teams, they help us create the true stories of why they love working for you. It produces a more unique employee value proposition and emotionally reasonating connection that helps you gain and retain the best talent.
BASED ON A TRUE STORY Staff interviews
Key Differentiators
ENEMY Key Issues, What's Broken
SUPERPOWER Strongest Staff Strength
QUEST EVP/People Promise
RALLYING CRY People Manifesto
HERO VALUES Your Values
APPROACH Your Behaviors
LOVE STORY Attraction Message
BACKSTORY About Us
CALL TO ADVENTURE Recruitment Ad
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An impartial and honest view of what staff think of the business
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Staff and key stakeholder input and engagement
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Valuable, long-lasting assets to use both internally and externally
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Unique, differentiated and memorable purpose, values and behaviors
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One-on-one consultancy with Greg
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EVP messages that people love and have real ownership of
3 Weeks
"Voted Top 10 Places to Work. Wow."
"Staff attraction has increased over 300%."
"The whole place cheered when we presented it."