TURN YOUR BUSINESS INTO A LOVED BRAND
ALL THE OUTPUTS THE BIG BRANDS GET, BUT FOR A FRACTION OF THE PRICE.
It’s an intense but fun 2 1/2 day workshop where you and your team create all the new kick-ass stories you need to succeed. I won’t be writing them for you, but guiding you through the process, and helping make your stories ‘sing’.
GENRE The Space You Play In
ENEMY & SUPERPOWER Point of Difference
LOGLINE Business Pitch
TONE Tone of Voice
QUEST Mission
TAGLINE Your Shortest Story
CONTROLLING IDEA Customer Value Proposition
SYNOPSIS Brand Benefit Summary
LOVE STORY Customer Story
BACKSTORY About Us
HERO’S JOURNEY Website Homepage
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A distinctive brand blueprint and long-lasting assets
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A stronger, simpler and consistent story for your team to tell
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A bank of powerful messages to use right across your business
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A unique tone of voice and your website homepage written
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A brand and story that you love, because you create it with me
2 - 4 people per company
Only 10 companies per workshop, so book quickly
2 1/2 days
May 24 / 25
June 7 / 8 / 9
June 27 / 28 / 29
July 19 / 20 / 21
August 2 / 3 / 4
August 17 / 18 / 19
"Sorry for crying… this has been life changing"
"We've come away invigorated and excited."
"F*** YEAH!!! We sound amazing"